EASY. Wireless

The keyword here is easy. Because nothing about the lives of the target audience in this case is easy. The majority of them are low income and struggling to fulfill a single day’s responsibilities. Getting ahead isn’t a reality at this point. The client understands who their audience is, but they simply weren’t connecting with them. Their brand message was unclear and service experience not ideal. Jordan launched a deep-dive, top-to-bottom assessment and emerged with a strategic and creative plan that covered every aspect of their brand – from logo to digital campaigns to media placement. To borrow a familiar phrase, the phones started “ringing off the hook.”