InkTank Identity Package

The identity package was created for the University of Central Oklahoma's design studio InkTank. This studio is a collaboration effort in which each client that comes to InkTank (for work) will have anywhere from 2 to 6 designers that will work on the client's design problem. This unique system of collaboration gives each individual student real time client work and in turn giving each of them individual and creative portfolio pieces.

InkTank
created for the University of Central Oklahoma's design studio

First what is InkTank well InkTank is operated by UCO Department of Design students, it offers professional graphic design services to UCO departments, student organizations, clubs and even off campus clients. InkTank can help refine your organization or business' image. Best part about it? It’s free.

Every year the students would design a logo for InkTank, this created a stockpile of inspiration to pull from. Since there are so many identities and personalities that make up InkTank, one could not solely base their identity system with one logo so I chose ten main logos that are the base of the system. Which I expanded further on the client gift by using multiple logos to create a puzzle. This client gift is a fun way to show the process of how InkTank pieces the students together to give you the best possible solution to your problem.

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