Oklahoma Tourism Parks Passport Program

The task at hand was to increase awareness and visits to Oklahoma’s 34 state parks. Since we all know kids love parks we decided to craft a message to speak to them and let them speak to their parents. The Parks Passport program partners with local schools and gives children a sticker for their passport for each visit to a state park. After six visits, they receive a token. It is a fun way to encourage in-state tourism and outdoor family time, and if the initial response is any indication, this program is knocking it out of the park.