Project is to inform you of exactly what Provigil does, but stll be enticing and interesting enough for you to want it.
Truth of Provigil
To create a package that tells you the unhindered truth of the project, but do it in such a way that the customer does not care about the truth, he just wants the product. While creating a product that intrigues the customer, it must be designed in a way that it does not matter which way it goes on the shelf it still entices the customer.